Pursue the 200 Companies You Dream About Becoming Customers
Stop chasing leads. Start building relationships with companies that match your ideal client profile.
Dream200 in 40 Seconds
Watch this quick overview to understand how Dream200 works
Your Prospects Ignore Cold Emails
And rightfully so. Most cold outreach is rubbish - generic templates sent to anyone with a pulse. Tech buyers see through it immediately.
But what if you could send emails that actually demonstrate you understand their business? That reference their specific challenges? That provide genuine value before asking for anything?
That's Dream200.
What Is Dream200?
Dream200 is our systematic approach to pursuing 150-250 ideal client companies over 12 months. Instead of blasting thousands of generic emails, we help you identify your perfect clients and build genuine relationships with them.
The Results
Most of our clients win one client worth more than our annual fee within the first 2 months of outreach starting.
How Dream200 Works
Foundation Building
Months 1-2: Strategy & Research
- ✓Marketing Audit: We analyze your website, LinkedIn, content, and messaging to identify what's working and what's not
- ✓ICP Workshop: Together, we define exactly who your ideal clients are - not just demographics, but psychographics
- ✓Customer Psychology Research: We interview your existing clients to understand their buying triggers and decision-making process
- ✓Messaging Development: We create messaging that resonates with your ideal clients based on real psychology, not guesswork
- ✓Dream200 List Building: We identify 150-250 companies that perfectly match your ICP
Execution & Relationship Building
Months 3-12: Systematic Outreach
- ✓Deep Research: 15-20 minutes researching each prospect - their company, challenges, recent news, hiring patterns, tech stack
- ✓Personalized Outreach: Every email is written specifically for that prospect, referencing their actual situation
- ✓Multi-Touch Campaigns: 10 emails per prospect over 12 months, building familiarity and trust
- ✓LinkedIn Integration: Strategic LinkedIn activity to reinforce email campaigns
- ✓Meeting Coordination: We handle the back-and-forth to book qualified meetings in your calendar
The Complete Dream200 Methodology
Watch this detailed breakdown of how we research, write, and execute campaigns that actually work
Why 200 Companies? Why Not More?
Because quality beats quantity. Always.
Most lead gen agencies brag about how many emails they send. We brag about how few. Here's why:
- •200 companies = 200 perfect fits. Every single one matches your ideal client profile. No wasted effort.
- •We can actually research them properly. 15-20 minutes per prospect means we understand their business before we email them.
- •It's sustainable. You can follow up with 200 companies. You can't follow up with 10,000.
- •It builds real relationships. Tech buyers remember your name after 10 quality touchpoints over 12 months.
The Reality:
If just 5% of your Dream200 become clients, that's 10 new clients. What would 10 ideal clients be worth to your business?
Why 12 Months? Can't We Do This Faster?
You could. But you'd be wasting your money. Here's why:
Months 1-2: Foundation
We're building your marketing foundation - auditing your website, researching your customers, developing messaging, and building your Dream200 list. You can't skip this. Without it, we're just guessing.
Month 3: Recognition
They start recognising your name in their inbox.
Month 6: Credibility
You're seen as credible. They're paying attention to what you say.
Month 9: Top-of-Mind
When problems appear, you're one of the first companies they think of.
Month 12: Obvious Choice
When they're ready to buy, you're the obvious choice because you've been there consistently, providing value, demonstrating expertise.
Think of it like compound interest for trust. Most agencies optimise for this month's metrics. We optimise for sustainable results.
Yes, you'll see results earlier than month 12. Most clients win deals in the first 2-6 months. But the system works because we build proper relationships, not because we're trying to close deals in 30 days.
What "Qualified Meetings" Actually Mean
We don't book you meetings with tyre kickers. Here's what qualified means to us:
✓ They Match Your ICP
Right industry, right company size, right budget, right problems you solve.
✓ They Have Decision-Making Authority
We're booking meetings with people who can actually buy from you, not gatekeepers or junior staff.
✓ They're Interested in Your Solution
They've replied to your emails asking for a conversation. They're not being pushed into a meeting.
✓ They Understand What You Do
By the time they book a meeting, they've seen your website, read your emails, and understand your value proposition.
What we're not doing: Cold calling people, booking "discovery calls" with anyone who'll listen, or claiming every reply is a qualified lead. We book you meetings with companies you actually want to work with.
What's NOT Included in Dream200
Let's be clear about what we don't do:
Paid Advertising
We don't run Google Ads, LinkedIn Ads, or manage media buying
Website Development
We don't build websites from scratch (though we will audit and optimize yours)
Social Media Management
We optimize LinkedIn profiles and provide strategic guidance, but we're not posting daily content for you
SEO Services
We focus on direct outreach, not search engine optimization
But Here's What We DO Include:
We take a full, strategic view of your marketing - website messaging, LinkedIn profiles, content, videos - everything that shapes first impressions. We optimise and align it all, so when your Dream prospects check you out, your message is consistent and credible everywhere.
Those same blogs and videos become part of our outreach - shared as valuable resources, not sales pitches. That's how we build trust through content and connection, not noise.
Investment
What You Get:
- ✓Complete marketing audit and messaging development
- ✓200 perfectly matched Dream companies identified
- ✓15-20 minutes research per prospect
- ✓Fully personalized email campaigns (not templates)
- ✓LinkedIn profile optimization and integration
- ✓Meeting coordination and booking
- ✓Monthly reporting and strategy calls
- ✓Case study creation and content development
- ✓Nurture sequences, webinars, and newsletter strategy
ROI Reality Check:
Annual investment: $71,964. If you close just 3 clients from your Dream200 in year one, you've likely doubled your investment. Most clients hit ROI within the first 6 months.
Limited availability - we only work with a small number of clients at a time
Want to Test the Waters First?
If you've got an internal marketing team but need the strategic foundation and outreach engine, Dream200 Launchpad might be the right starting point.
Dream200 Launchpad
We Handle:
- ✓200 Dream companies identified and researched
- ✓Customer psychology interviews
- ✓Messaging development
- ✓Hyper-personalized first emails (15-20 min research each)
- ✓Complete Lemlist build and campaign management
- ✓Ongoing email sends and sequence optimization
- ✓Monthly reporting and strategy calls
You Handle:
- →Case study creation (we guide, you execute)
- →Lead segmentation and nurturing
- →Webinar and event production
- →Newsletter and content distribution
- →Conversion asset development
Best for: Companies with internal marketing capacity who want our strategic foundation and outreach expertise, but can handle their own content engine.
6-month engagement
The Natural Next Step
At the end of 6 months, we'll review your results together. If you're seeing the response rates and meetings you want, many clients choose to upgrade to full Dream200 - where we handle everything, including the content and conversion infrastructure. It's a natural progression once you've proven the outreach works.
Common Questions
Do you guarantee results?
We guarantee our process, not outcomes we can't control (like whether your prospects are ready to buy right now). What we guarantee: proper research, personalized outreach, professional execution, and transparent reporting. Most clients win their first deal within 3-6 months.
Why can't we do 3 or 6 months instead of 12?
Because relationship building takes time, and we spend months 1-2 building your foundation. A 3-month contract means we'd have 1 month of actual outreach, which is pointless. A 6-month contract means we'd be rushing to close deals instead of building proper relationships. The 12-month timeline works because it gives relationships time to develop naturally. (If you want a shorter engagement, see Dream200 Launchpad above.)
What's the difference between Dream200 and Launchpad?
Full Dream200 is a complete client acquisition system - we handle everything from research to outreach to case studies to nurture sequences. Launchpad gives you our strategic foundation and outreach engine, but you handle the content and conversion infrastructure internally. Launchpad works best for companies with existing marketing teams who want to test our approach before committing to the full system.
Can we target more than 200 companies?
We could, but it would compromise quality. The Dream200 works because we can properly research and personalize for 200 companies. If you want to reach 500 companies, we'd either need to reduce research time (which kills response rates) or hire more team members (which increases your investment). The sweet spot is 200 companies.
What if we already have a list of target companies?
Perfect! We'll review your list against our ICP framework to make sure they're truly ideal fits, then use them as the starting point for your Dream200. We might suggest adding or removing companies based on our research, but we're happy to work with your existing targets.
Do you work with companies outside of tech?
Dream200 works for any B2B company, but we specialize in tech because we understand how tech buyers think and make decisions. If you're in a different industry, we can still help.
Ready to Build Your Dream200?
Book a strategy call to discuss your ideal clients and see if Dream200 is right for your business.
Book Your Strategy CallNo pressure, no hard sell - just an honest conversation about whether we're a good fit