From Generic Marketing to Client Acquisition Systems
The story behind Cinderella Marketing and why we're obsessed with helping tech companies find their perfect clients
Adam Jones
I fell into B2B sales during what was supposed to be a gap year and spent the next several years getting rejected on cold calls until I discovered there was a better way. Since then, I've generated over $1.2 million in sales using systematic client acquisition and helped dozens of businesses do the same.
Before starting Cinderella Marketing, I built an account-based marketing system that took an accounting practice from $240k to over $1.2M in revenue. That's when I realized most businesses fail at client acquisition not because they lack good products, but because they're using the wrong approach entirely.
I lecture at University College Birmingham teaching final-year students about practical brand building for startups, and I've spoken at numerous industry events about what actually works in B2B client acquisition.
What drives me? Honesty, and delivering exactly what we promise. What I won't tolerate? The agencies in this industry who prey on desperate business owners with magic solutions that don't work.
I'm direct, sometimes to a fault. But I'd rather tell you the hard truth about what it takes to win clients than sell you comfortable lies.
Gillian Schofield
I've always been driven by one thing: creating clear, intelligent communication that cuts through noise and actually resonates with real people.
My background in psychology gives me insight into how people actually think, make decisions, and justify purchases - not just what marketing theory says they should do. This matters because B2B tech buyers are analytical, skeptical, and can spot generic marketing from a mile away.
Before Cinderella Marketing, I worked with clients who had varying needs and communication styles. That experience taught me to craft messages that work for different audiences without resorting to pushy sales tactics or unnecessary complexity.
What drives me? Creating content that respects the intelligence of the reader and gets results without manipulation. I have zero patience for the long-winded, overly complicated approach most B2B agencies use.
I'm not for everyone, and that's fine. But if you want someone who understands both the psychology of B2B buying and how to craft messages that actually convert, we'll work well together.
Our Values
What drives our approach to client acquisition
Results Over Vanity Metrics
We don't care about likes, comments, or follower counts. What matters is putting qualified prospects into your pipeline who convert into paying clients. Every strategy we build focuses on that single outcome.
Direct Communication
We'll tell you exactly what works and what doesn't, based on data and real-world results. No fluff, no false promises - just straight talk about what it actually takes to win ideal clients systematically.
Systematic Methodology
We believe in proven systems over hacks and shortcuts. Our approach is methodical, tested with real companies, and repeatable. When you follow the process consistently, you see predictable results.
Perfect-Fit Client Acquisition
Like finding Cinderella's slipper, we believe in matching businesses with their perfect-fit clients - companies that value what you offer, respect your expertise, pay fair prices, and are genuinely enjoyable to work with.
Continuous Improvement
We're constantly testing new approaches and refining our methodology. Markets change, buyer behavior evolves, and technology advances. We make sure our clients stay ahead of what works now, not what worked two years ago.
Practical ROI Focus
We don't believe in activities that sound good on paper but don't translate to business growth. Everything in our system is designed to maximize return on your investment, both money and time.
Want to Work With Us?
Book a strategy session today and discover how our systematic approach can transform your client acquisition.
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